Turn on the TV, flip open a magazine, click on an Internet site, and prepare to be bombarded with brands. By establishing images and messages that uniquely identify them to consumers, manufacturers and providers of services build brand recognition. This recognition is vital to selling their wares to the widest possible markets. Take a valuable […]
Even before the economy soured, telephone interviews were becoming prevalent as a hiring practice. Office politics and governmental regulations often demanded that managers give a voice to applicants whose resumes painted them as anything other than perfect fits for the available positions. Telephone interviews became an expedient means of separating the wheat from the chaff. […]
Has it crossed your mind to wonder why contemporary legends David Bowie and Madonna are still holding their own quite nicely against their much younger, hipper musical counterparts? Hint: both the Thin White Duke and the Material Girl are savvy business people as well as artists. To retain their competitive edge in an industry that […]
If we liken the job search to a game of Monopoly, and compare job applicants to the playing pieces moving around the board in search of prosperity, know this. Without keywords as well as their proper placement in their resumes, job seekers will not advance past Go. They will remain in holding patterns while their […]
In forcing job candidates to run a rather daunting gauntlet, renowned chef and restaurateur Gordon Ramsay always tosses in an extra monkey wrench. As his reality TV series Hell’s Kitchen winds down, the final two contestants invariably confront some culinary horror for which they have never bargained — or been warned. Is Ramsay a sadist? […]
“A rose by any other name would smell as sweet,” wrote Shakespeare, but remember, the Bard lived in a world more than four centuries ago. In today’s cutthroat job search arena, the presentation of your name could very well be the make or break factor in securing employment. Employers confronting thousands of resumes do not […]
